E-Commerce: focused on technology and usability
Our e-commerce platforms bring the tyre business online. In order to guarantee this in a successful way, our e-commerce team is always up-to-date when it comes to performance, usability, UX, data protection and other topics. The expansion and further development of our online shops to include features and functions, as well as identification of new trends, are part of our day-to-day business. For this purpose, our team regularly exchanges information with agencies and external service providers and, of course, internally with other departments.
Online retail
Everything from a single source – that's what the e-commerce team stands for. They are responsible for all online sales channels, and for ensuring their smooth operation. Regardless of whether this is about the shopping experience, expanding online platforms, or supporting partners in different countries – the team stays on top of things.
Search engine optimisation
Our SEO specialists take care of making all reifen.com shops visible on the World Wide Web. The creation of landing pages, optimisation of content and constant analysis of performance ensure that all goals are achieved.
Online safety
We want to offer our customers an exciting and safe shopping experience. To achieve this, we pay very close attention to compliance with data protection laws and current innovations and guidelines in online trading.
Regular tests of our shops in order to fend off attacks and identify fraud patterns are just as much a part of this as our close collaborations with partners who support us in this.
Online safety is our top priority.