MARKETING

Passion and inspiration – the marketing team

The marketing department is the most creative team in our company and deals with the following areas: brand marketing, online marketing, performance marketing, social media marketing, content marketing and POS measures. Our team members work closely with e-commerce, sales, purchasing and our branches. The marketing team is constantly developing innovative ideas and new strategies for the various channels.

Online & performance marketing

Online & performance marketing play an important role at reifen.com. They are relevant for all channels, such as Google, Bing, price search engines and affiliate partners. The team controls all measurable online campaigns and focuses on ensuring optimal performance. We get creative when it comes to the effective dissemination of our campaigns and how they interact with one another.

Brand & content marketing

The reifen.com brand is paramount for us. Our marketing team is constantly developing creative ideas for how we can make the brand more visible and inspire our customers. Our goal is to develop a holistic brand strategy and to standardise all presentations and activities in line with the brand philosophy. In addition to appearance, the content is, of course, also important in order to achieve uniform branding.

Astrid Götze – Senior Marketing Manager

"For me, the focus is on the performance of online marketing campaigns: it is always exciting to see how a measure that has been implemented works and what success it achieves."

Joana Wöhler - Marketing Manager

"I can let my creativity run free. Developing new ideas is therefore really stimulating and exciting."

Monica Forjan - Head of Marketing

"Enthusiasm and variety are very important to me – and this is reflected in the exciting marketing projects."

Social media marketing

Facebook, Instagram, YouTube and LinkedIn... our social media channels are regularly updated with content and campaigns. Together with our influencers, we create new strategies relating to the topic of tyres and pleasurable driving.

Events

We in marketing also organise and implement trade fairs as well as internal and external events. It is particularly important when planning these that we keep everything going, even when under pressure, and never lose sight of the deadline.