THE MANAGEMENT TEAM

Michael Härle is an expert in digital sales and is very familiar with the tyre industry. His core competencies are in the areas of e-commerce and IT, as well as marketing. After studying economics and attaining a diploma in business administration from the University of Tübingen, Mr Härle spent over a decade and a half in the field of consumer electronics – most recently as Head of E-Commerce at EURONICS. He switched over to the tyre industry in 2013, where he started as Head of Sales at Reifen Krupp. After working as Category Manager – Consumer Tyres at tyre1 GmbH, he switched to Pneus Krupp France, where he was Managing Director.

Mr Härle has been a Managing Director of reifencom GmbH since April 2017. He is responsible for IT, logistics, marketing and e-commerce.

Mr Arno Melcher is our financial expert and has been with reifencom GmbH since April 2013. His first contact with the tyre industry was at Continental AG, where he worked as a market analyst and controller. Before that, he completed his professional training as a banker. After studying economics and attaining his diploma, he started his career in auditing and management consulting at Ernst & Young in 2006. In 2013, he left auditing, as an authorised signatory and having completed the exams to become a tax consultant, and made the move to reifencom GmbH.

Arno Melcher has been part of the management board since April 2017, and is responsible for finance, human resources and purchasing at reifencom GmbH.

Ralf Strelen has over 20 years of marketing and sales experience in the tyre business. He has held positions at Pirelli Germany, where he was Head of Sales for the spare parts business for key customers, and at Ehrhardt Reifen + Autoservice GmbH & Co. KG in Wulften, where he was most recently Managing Director for Marketing and Sales. Born in Oldenburg, he began his professional career at Continental AG in Hanover (1996 to 2007), where he completed various sales tasks after finishing a dual training course in business administration (BA) and then a subsequent diploma degree in business administration (university of applied sciences). He then made a further stop at General Motors Europe GmbH in Rüsselsheim (2007 to 2009).

Ralf Strelen has been a Managing Director since October 2017 and is responsible for the branch office business, customer service and the overhaul of reifencom GmbH.