Analyse – improve – adjust, then control again. This is how you can describe the work of our controlling team. Constant questioning of processes, maintenance and modernisation of the sites and their equipment, site analyses and, along with it, investments in new locations are just as much a part of this as the organisation of mystery shopping campaigns and their evaluation.
We want to continuously develop and improve. In order to achieve this, we make diverse investments in our sites and processes. Investment decisions are based on precise analysis and research. This way, we support and make strategic decisions in order to further advance reifen.com.
Our controlling team takes care of all issues in our 37 branches. This includes:
The tasks of the sales controlling team also includes organising test purchases and evaluating these. In addition, external, specially trained people buy goods from us in the shop or on site in our branches in order to test the processing and the reaction of our employees. Test calls and complaints are also simulated in this way. This enables us to keep our service level high with targeted training.