reifen.com – the experience

This year, our focus was on motorcycle tyres. We have been successful in the motorcycle tyre business for many years and wanted to highlight this. With the support of influencers Meddes, Blackout, Anica and David Bost, alongside a few challenges and our own tyre test, we created a company film that shows how emotional motorcycling is and how important the right tyres are.

Even though it is the result that is the goal, it is still very exciting to see what happens behind the scenes of a video shoot. We wanted to take our customers with us on our journey, so we put together an additional video that shows how our company film was made. In addition to having lots of fun and the great atmosphere, everyone gets an insight into how many people were involved and how much work is behind such a project.

reifen.com has been a sponsor of the Per Mertesacker Foundation since 2019. Over the course of our 30-year history as a company, we decided to give something back, and, in the process, came across the work of the foundation. With his foundation, Per Mertesacker is committed to the integration of disadvantaged children and has launched the "Sport as an Opportunity" project. Children with a socially less advantaged background, with a learning disability, or with a migration background benefit from the effect football has on promoting their skills, as well as from language lessons and individual learning support. Thanks to our donation of €35,000, we had the honour of sponsoring a new project group, which is now called "reifen.com Grip Kids".